There is a persistent myth that urban America is innovative while rural America is not. Although innovation is easily identified in cities and metropolitan areas, it is inaccurate to assume that innovation is not also occurring in rural towns across the country.
A recent study by the U.S. Department of Agriculture (USDA) found that 20% of rural firms can be considered innovative, just slightly lower than the 30% of urban firms that are considered the same. Additionally, rural areas are more innovative in the development of products, while urban innovation is more service focused.
The study further indicates rural areas that include, or are near, creative arts centers are more likely to produce an innovator that will make a substantial impact.
There is no telling how tech innovation in rural America will continue to grow and influence the world, but the power of reliable connectivity and creative solutions will lead the way.
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