Tad Talk: How Intermax Raises the Bar in Customer Service with Real People, Real Service, and Genuine Connection
Welcome to our second Tad Talk, where we dive into what truly makes Intermax different from the competition. In a world of faceless tech giants and impersonal service, Intermax stands out by staying local, staying personal, and showing up—literally. Our clients aren’t just account numbers; they’re familiar faces we see around town. That neighborly mindset drives everything we do, from personalized installations to responsive support. Let’s take a closer look at how our commitment to service and flexibility makes all the difference.
Q: How is Intermax different from our competition?
A: We’re locally owned, and we genuinely care about our clients. I always say, when I go to the grocery store or the bank, I run into customers. That mindset drives how we operate. Our clients are our neighbors, and we treat them that way. That’s what sets us apart. Customer Service is what Intermax is all about, and you just don’t see that in the big world anymore.
Compare that to companies like RingCentral. If you have 15 or 20 phones with them and decide to leave, they don’t care. You’re just a number. At Intermax, whether you have one phone or 400, you’re treated the same. You’re our client, and we value that relationship. That’s what sets us apart.
Q: Intermax goes out and installs the phones. Why don’t we just send them out?
A: It’s all about connection and customer service. There’s nothing worse than getting a phone in a box and not knowing how to plug it in. You’re staring at the back of the phone, wires everywhere, and it’s frustrating. Then you’re on the phone with support, trying to figure it out.
We want to eliminate that frustration for our customers. Even if a customer adds just one phone, we send a field tech to install it. We make sure the user knows how to use it—how to check voicemail, transfer calls, everything. Otherwise, they get frustrated, and we don’t want that. It’s about making sure every customer feels supported.
Q: What if one of our current customers has turnover or their team needs a training refresher?
A: They can always contact us for training. We’ll walk them through it over the phone, conduct a Zoom or Teams call, or use whatever platform they prefer, and we can train them remotely or over the phone. Some customers prefer in-person training, and we’re happy to do that too. We’ll send a CSR (Customer Service Representative) out, set up phones in a conference room, and go over everything.
User guides have a lot of information and can be overwhelming for some people. They just want to know the basics. A lot of people just want the basics. I’m the same way, I learn better when someone shows me. So, we meet customers where they’re comfortable: written guides, virtual training, or on-site visits. Whatever they need, we’ll make it happen.
Unlike the RingCentrals of the world, if a phone breaks, we don’t ask customers to troubleshoot, ship it back, and wait. We send a tech out, replace it, and make sure it’s working 100% before we leave. That’s the difference. We show up and fix it.
Request a training session here.
Q: What does it mean when we say Intermax is Internet carrier agnostic?
A: Being carrier agnostic means we don’t care who provides your Internet, we just care that it’s a good connection. Unlike some providers, like Comcast, which require you to use their Internet to access their phone platform, we don’t have that limitation.
Take Seattle Boat Company, for example. They have locations in Seattle, Washington, and Idaho. In Seattle, they’re on Comcast, but Comcast doesn’t offer service in Idaho. They wanted one unified phone system across all locations, but Comcast told them it couldn’t be done. We said, “Absolutely, it can. We don’t care whose Internet you’re using as long as it’s reliable.” We cut over all five or six of their marinas in Seattle and connected their Hayden, Idaho, location. Now they’re all on a single platform and fully operational. We just installed another location for them at Lake Chelan, too.
That’s the power of being carrier agnostic. Whether your offices use AT&T, Comcast, Starlink, or Intermax Internet, we can connect them all under one phone system. Our platform works across any Internet provider.
We obviously work really well with Intermax Internet, especially fiber, because our platform is built on it. But we don’t require it. We don’t care what firewall you use, either. Some companies force you to use a specific brand. We don’t. Whether it’s WatchGuard, SonicWall, Fortinet, whatever you’ve got, we’ll work with your IT team to make sure everything runs smoothly.
You can even use a mobile hotspot. If there’s no Internet, link your phone to a hotspot, and your desk phone will still work. That’s how flexible our system is.
Bottom line: we can go anywhere. We don’t care who your Internet provider is. We just care that your business stays connected.
We’re Not Just a Provider—We’re a Partner
We don’t just deliver technology; we deliver peace of mind. From personalized installations to on-demand training and flexible connectivity, our approach is built around one thing: people. You can be a small business with one phone or a multi-site operation with hundreds of phones — you’re never just a number to us. That’s the Intermax difference. We show up, we support, and we keep you connected.
Find Connection with Intermax
Locally owned and operated since 2001, we’re proud to offer high-speed wireless internet, fiber, voice services, and more to thousands of residential and commercial customers.
Headquartered in Coeur d’Alene with offices in Spokane, Seattle, Sandpoint, and St. Maries, Intermax is the local’s choice for reliable service in hard-to-reach places.
Our friendly support team is here to answer any questions you may have. Visit Intermax, or call us at (208) 568-7979, today!
